Website Design and SEO Myths Uncovered

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Website Design & SEO

Why are there so many Web Design and Search Engine Optimization myths on the internet? The following article exposes some of the most common SEO myths affecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.

Search engine optimization (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true, to begin with (disinformation).

A large number of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with a large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.

Myth Name: Build it and they will come
Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.

Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non-realistic, over-optimistic site owner or a lack of understanding of the web. Back in the old days of the internet, you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of websites around at the time, meaning top positions were that much easier to secure.

Nowadays a site must be advertised just like any business. A good analogy is your site is a shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers-by where you are and what you do.

Myth Name: Search Engine Submission Myths
Myth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.

Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by companies who provide submission services. This is because it’s financially in their interest for people to believe the myths are true.

It doesn’t hurt to submit to the major search engines but indexing can be achieved simply by getting links to a site (as long as the page where the link is on is known to the search engines).

There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitter’s email address which is then added to email lists (which spammers will pay money for).

Myth Name: Meta Tag Optimisation
Myth Description: The belief that search engine optimisation is just about Meta tags.

Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important to the description and title tags which most search engines will display on their results (so they can influence click-through rates drastically). Most tags like the keyword tag are obsolete.

I believe the cause of this myth is twofold. One, because it’s outdated information (to a degree) and two, because people want to believe there’s a secret magic formula that only SEO’s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.

Myth Name: Ethical Search Engine Optimisation
Myth Description: The belief that there are two types of SEO, black hat and white hat (the old good versus evil).

Truth: Quite simple this one but nearly always overlooked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), all of them are trying to influence the results and therefore are against the guidelines. SEO is neither black nor white, but many shades of grey. Just try to know what you’re doing and more importantly the associated risks.

Myth Name: Google’s PageRank (PR) is the most important aspect of a sites ability to rank
Myth Description: Self-explanatory this one, the belief that PR is a god-like entity we must all worship in order to obtain rankings.

Truth: It is widely believed by expert SEO’s and even been stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. Google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows.

One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you any more traffic from Yahoo or MSN (you heard it here first).

There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense for a search engine. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.

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Choosing A Domain Name And Web Design Company

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Web Design

Many people today are building their own websites for some reasons. Many build websites for a simple online brochure and some are for online stores. That is not bad though. Your website is one of the important factors in your business. So whether you are building it as a simple online brochure or an online store, naming it is somewhat like as important as naming your own child. So it is just a nice move to invest in naming it and to make it as a brand, and you will later on find out that it stays with you for a long long time.

When you decide for your website domain name, you should then note some of the necessary considerations for you to pick up a great website domain name. It is just important to know that a website domain name speaks a lot on the internet. So for your website domain name to be easily remembered by the visitors, you must then do something to make it happen.

In choosing a website domain name, it is interesting to know that a certain consideration for your company’s name is one of the best tips for getting a great website domain name. It is often considered that if you have a company, try to look for a website domain name that involves the name of your company. Aside from that, it is important that you think for some website topic keywords that you can include in your website domain name even for at least one keyword.

Furthermore, you should then be aware if the website domain name that you choose describes the content of your website. It is somewhat awkward to find some website domain names that do not fit to the website content, right? Other experts also put some emphasis on the awareness if your website content can be categorized in an internet directory like the DMOZ.org based upon the domain name. And you should then ask if your website domain name involves some words that spelled variously in different parts of the world, like the word color and colour. So for you to not put some level of confusion to the part of the visitors, you must then register both versions of such website domain name.

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Since there are so many new websites today and the number of new website domain name registration increase every month, finding the right website domain name might be tough. Thus you must then keep a few website domain names in mind or even just a combination of words when you are still searching for a domain name. In fact, purchasing a domain name today may be expensive in case that you do not find any that is available.

The domain name extension is also that necessary in choosing the right website domain name. You should then be aware of the types of the domain name extensions or top level domain names and also its uses for you to pick up the right one.

With such given facts, maybe one of the wise moves in choosing a website domain name is to choose those website domain names that are not applied by any other company with another extension. It is in fact a common notion that no one will be able to register the other domain name extension with your website domain name when it becomes well-known.

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